A warm night and the productive shipyard of La Spezia have been a frame to the great event organized last 6th May for the launch of the new Riva 75’ Venere. The new Goddess of the Riva Olympus, with her soft and very evocative lines, perfectly in harmony with the tradition of the boat yard, aims to combine classical style with plastic forms of a highly innovative design, thus becoming a modern interpretation of the divinity symbol of absolute beauty. Daughter of the Sky and Sea, Venere could not have found a better representation than a Riva boat. During the evening, guests was given the chance to admire the integrated art works of the artist Vittoria Vanghelis and to be present to the very involving performance of Venere’s birth. With this event, Riva, whose boats have always been considered one of the most representative products of Italian design, has raided the world of tout cout art, in a game of reciprocal interpretation. Not limiting itself to host the artistic product, but complementing each other, Riva has demonstrated once again that it is more than just a benefactor. Riva is art.