This time they were all there. The 72nd edition of Pitti Immagine Uomo, held in Florence from Wednesday 20th to Saturday June 23rd, was in fact chosen by Riva to officially present all the brand extension projects that let Riva play once again a major role in the luxury field. In the exclusive stand facing the Cortile del Cavaniglia, the lovers of the historic brand, worldwide leader in luxury pleasure motorboating, had the chance to admire until Saturday 23rd the new Riva Clothing collection s/s 2008, the Riva Jewels presented last year, the perfumes Follia di Aquarama and l’Altra Follia, the Kiade’s miniatures and two brand new projects previewed on this occasion: the watches “Riva Timed by Hamilton” and the pens realized in cooperation with Tibaldi. The fil rouge characterizing all the collections is obviously the classic and timeless elegance proposed in a modern way, that had made the success of Riva boats since ever. In the clothing collection, in the perfumes’ packaging, in the shape of pens, watches and jewels, this characteristic elegance has been proposed in an original way, taking inspiration from some symbols linked to Riva tradition. The products, realized in cooperation with selected partners leaders in their own business sectors, immediately enjoyed an amazing success among Pitti’s visitors, who particularly appreciated their excellent quality as well as their pure and refined style.