Thursday, 19 October 2006
In order to celebrate the completion of the new range achieved with the 4 models launched in 2006, Riva has decided to present itself to its lovers with a completely renewed graphic layout. The 46th Genoa Boat Show has given the shipyard the opportunity to officially launch the brand new corporate identity that, through some advertising pages, has begun to circulate since September. The vertical stripes and the acquamarina colour, reminding immediately to the glorious history of the shipyard, have been chosen to symbolize the modern Riva for they perfectly represent the nowadays aims of the shipyard: that is to maintain a strong relationship with past and tradition, in order to take from them the best inspiration to realize the new classics of tomorrow.


